So you’ve promoted your music as an artist or band, and you’ve gotten the attention that you needed. So far. The work does not stop at music promotion. You’re still obliged to retain people’s attention, keep the momentum going, and most importantly, you have to sell music online. If you’re satisfied with just having been noticed by the public, then you’re doing your entire music enterprise a disservice.
Next, keep being open minded as you go on with your scheduled promotional chart. You will find stuff which only work in the beginning and then wane its efficiency in the end. And no matter how hard you hold on to a pre-planned thing, it may not really work out well in the end. So the best thing to do when these stuff arise is for you to keep being practical. The best out of the easiest. The best out of the fastest. The best out of the cheapest. Indie how to promote your music is more difficult than other kinds of music promotion because you start everything from scratch. That is why it is important that you are resourceful and open minded.
Still within the framework of your brand but with an obvious motive to gain attention and goodwill, you should come up with creative ways to promote your music. Say it’s Valentine’s Day: instead of dedicating music on air, how about surprising unsuspecting people in a cafe and serenade them with a cover of a love song; give the girls flowers and the guys your CD? It may be dubbed gimmicky by some, but sure enough, many of those you sung to have camera phones, they can even record you while doing it and upload it on YouTube themselves. It may even be picked up by the media and reported on TV. The mere serenade is already a sweet gesture but getting free publicity for you is even sweeter.
Many artists tend to approach their web promotion thinking that since they have a website and have signed up to a couple of artist showcase sites, that the listeners will just come pouring in. Yes you have managed to target some potential listeners, but you still have to shout, “Hey, over here…you’ll like the sound of this!” A systematic approach to getting listeners to hear your music will attract and maintain their interest. But remember to make sure you have the content ready for the listener to enjoy.
Promo Tip #45 Have a CD, digital download and other merchandise for sale. Generate some sales so you have something to invest in other areas of your marketing effort.
Offering a wide variety of add-ons, the Facebook fan page makes it easy to stay in touch with your current fans and build an even larger fan base. Facebook itself connects 250 MILLION people around the world in a huge social network. 100 Million of these people are also using Facebook mobile on their phones and other wireless devices. If you have a mere 1% success rate, you could build 2.5 MILLION fans almost overnight. How many fans do you have now? I bet most of us could fairly say less that 10,000… What could 2.5 million fans do for your career?
Every artist or band needs a YouTube channel. Upload all of your footage there. Get someone to take a video camera and record every single gig. Even take videos of your jamming or practice sessions – people the world over will be interested and it will help to build the brand.
Take advantage of the power that you can now control and get your music heard. Once you realize the strength of adding plays and views make sure to use it to you artist and bands advantage. It worth noting that any good music marketing and promotion campaign must be consistent in order to be effective.